Fast Search Engine Optimization

3 essential services you should look for in a Vancouver SEO company before you hire any SEO company at all.

Search Engine Optimization News — Sat, 04 Sep 2010 10:34:50 +0000

More and more companies today are setting up their own business websites because they realize that the online market is a fantastic money making machine. Along with building their websites, companies today are also investing in myriad services to achieve their set targets from online sales. One of the most prominent services in this regard is SEO or Search Engine Optimization. This is a ...

Library to offer classes on using online business tools

Search Engine Optimization News — Sat, 04 Sep 2010 07:52:08 +0000

The Arnold Branch of the Jefferson County Library, located at 1701 Missouri State Road, will offer a free informational series of classes in September and October detailing how to use online tools to market a business.

Some music execs see bright future for Google Music

Search Engine Optimization News — Sat, 04 Sep 2010 05:17:11 +0000

iTunes is pretty much the place to buy music these days -- cd's seem so old school now that downloadable digital music has become so mainstream. That's not where it ends though, as "downloadable"...

Search Engine Optimization for Flash

Search Engine Optimization — Fri, 03 Sep 2010 23:48:45 +0000

Search Engine Optimization for Flash

Some people believe that because search engines can’t index all of the content in SWF files, Flash-based websites and Rich Internet Applications don’t show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You’ll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:Know what content is searchable, and why metadata, keywords, and links are so importantLearn how to place HTML content in your Flash applicationsCreate an SEO website by connecting Flash to JavaScript and CSSWork effectively with SWFObject by understanding its capabilities and limitationsDiscover the advantages of using the Adobe Flex framework for SEOThe first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

User Ratings and Reviews

5 Stars SEO for Flash and non-Flash sites
There is something special about a Flash website. I don’t mean a site that has a Flash header or gallery slide show. I mean a website made totally with Flash such as the beautiful site created by Lightmaker for the author of the Harry Potter books, JK Rowling. Her site is an “experience” due to the interactive elements but still manages to get the information to the viewer.

Many people shy away from a site created totally in Flash because of the problems search engines had in the past when indexing a Flash site. Well, things have improved over the last few years and this book, Search Engine Optimization for Flash by Todd Perkins, dispels these old notions and teaches you the new methods to optimize your Flash site. When Perkins talks about SEO, he considers the techniques used to optimize a non-Flash website as important to optimizing a Flash website as Flash SEO techniques. Therefore, this book has a dual purpose. It not only teaches SEO for Flash but for non-Flash sites as well.

Perkins starts with an overview of what you need to know to get the most from the techniques in his book and how the major search engines Google and Yahoo index websites. Next, he discusses how to optimize the non-Flash aspects of your site with proven techniques such as XML sitemaps and web standards for the separation of content and presentation with CSS and XHTML. He also covers the most common pitfalls such as too much JavaScript or dynamic text and how to correct these mistakes. The reader then completes an exercise for creating a simple SEO site.

Moving on to Flash specific SEO, he discusses each Flash SEO technique in depth, including sample code. He follows each discussion with practical exercises. He discusses techniques such as how to use SWF and XMP metadata and the importance of HTML in Flash to increase your SEO. He also covers Flash SEO JavaScript including flashvars, SWFObjects and SWFAddress deep linking. After installing a test server, you learn about dynamic Flash applications and related SEO challenges. He then moves into the Flex framework SEO and how it relates to Flash SEO. He discusses when and where to apply the same techniques you have learn for Flash to your Flex applications. Finally, he uses two sample websites to teach ways to evaluate and improve Flash SEO.

Todd Perkins is a web developer and consultant. As a Certified Flash Instructor, he has authored three books on Flash and many hours of video training.

5 Stars Excellent book on SEO
I recommend this book highly for anyone that wants to make a web site more search engine friendly. The concepts are explained clearly and the code examples help show how to implement SEO concepts. Although the focus of the book is making Flash sites more search engine friendly, this book is so helpful with SEO that it is a valuable resource even if you don’t have a Flash site. I also appreciated that the book is concise; the author gets to the point and it is not padded with non-essential details.

5 Stars Any Flash programmer needs this
Search engines are fully capable of indexing all content in Flash-based websites, if the site is set up properly for search engine optimization. That’s where Search Engine Optimization for Flash comes in: it discusses what content in searchable, how to place HTML content in a Flash application, and how to understanding limitations and potentials. Any Flash programmer needs this.

3 Stars Nothing new for advanced Flash developers
This book spends a lot of time explaining to users what SEO is and how search engines work and with some good info on how you can use HTML or PHP to add searchable text. But being a Flash book, it only touches very little actual techniques that would help advanced Flash developers. It talks about SWFObject and SWFAddress but fails to dive deeper in how you might address the biggest issue of searching multi-page (or deep-linkable) Flash sites and using other techniques like XHTML or Javascript to dynamically change the metadata or noFlash div content so search engines can search each “page” with the Flash sites.

Good for Flash developers just started to learn about SEO but there is noting much new for advanced Flash developers

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AP: Yeah, we’d better cite pajama-wearing bloggers, too

Search Engine Optimization News — Fri, 03 Sep 2010 22:38:04 +0000

The Associated Press didn't need any help from a bunch of unshowered bloggers pecking away at their keyboards from the basement offices in which they play "reporter," thank you very much. Now it knows better. At the AP's 2009 annual meeting, Chairman Dean Singleton reminded his audience ( read the speech ) that the AP and its members "are the source of most of the news content being created in ...

Bruce Clay, Inc. Named an Inc. 5000 Fastest Growing Company Again for 2010

Search Engine Optimization News — Fri, 03 Sep 2010 20:29:00 +0000

Search engine optimization and Internet marketing consulting firm Bruce Clay, Inc. has made the Inc. 5000 list of the fastest growing private companies in the U.S. . This marks the fourth year in a row that Bruce Clay, Inc. has achieved this ranking.

Automotive Internet Sales, Training & Consulting Company, Dealer Synergy Announce ‘Internet Sales 20 Group’ Workshop …

Search Engine Optimization News — Fri, 03 Sep 2010 17:18:19 +0000

PHILADELPHIA, Sept. 1 -- Award Winning Automotive Internet Sales, Training, Consulting and Digital Marketing company Dealer Synergy announces the "Internet Sales 20 Group" AKA "Internet Director Immersion Program" November 8th, 9th and 10th in Philadelphia PA. All previous Internet Sales 20 Group Workshops have sold out and this one will be no exception.

LLUX.PK Negotiating to Acquire Weedmaps.com

Search Engine Optimization News — Fri, 03 Sep 2010 13:17:53 +0000

COSTA MESA, CALIFORNIA--(Marketwire - Sept. 3, 2010) - LC LUXURIES LIMITED (PINK SHEETS:LLUX) (the " Company ") announces that its newly established subsidiary, US Cannabis, Inc., a Nevada corporation, has entered into formal negotiations with Weedmaps, LLC, to acquire the domain name "weedmaps.com" and the current operating website. Weedmaps.com has specialized in search engine optimization ...

Think Like A Generalist So You Can Act Like A Specialist

Search Engine Optimization News — Fri, 03 Sep 2010 12:07:16 +0000

As I keep working on the message of “ how ” we get things done online, I’m getting clearer about this concept of generalized vs. specialized thinking and action.

Increase Your Web Traffic in a Weekend

Search Engine Optimization — Fri, 03 Sep 2010 07:21:45 +0000

Increase Your Web Traffic in a Weekend

Looking for a simple, low-cost way to attract visitors and advertisers to your Web site? You might have the most exciting, useful Web site in the world. The question is, are you getting any visitors? What about advertisers, so you can earn money from your site? Marketing your Web site and implementing strategies to increase your Web traffic might seem daunting at first, but in reality there are many low-cost ways to attract readers and advertisers to your site. “Increase Your Web Traffic In a Weekend, Fourth Edition” is the comprehensive reference you need to get started. Designed to present these marketing strategies in manageable chunks spread out over the course of a single weekend, this book covers everything from how to tailor your site for search engines, to how to place ads on other sites without spending a penny, to how to track and analyze your visitors and put that information to work for you. If you’re ready for your Web site to attract the attention it so richly deserves, then this book is for you!

User Ratings and Reviews

3 Stars A Good Intro
There’s tons of info out there regarding Search Engine Optimization, but this book gives a good, basic intro to the subject. Easy to read and straight-forward. I use some these tactics when doing SEO for my own Web clients.

Joe Okonkwo

[...]

5 Stars There IS a new book out people
Everyone is compalaining that the content is outdated. There is a fourth edition of this book that was published in 2006 and it is a great book.

5 Stars Updated and packed with new information
I have the 3rd edition of this book. It was getting a little out of date. It contained references to Web sites that are long gone. The 4th edition fixes all this. It is full of new material and ideas. You’ll find tons of promotional ideas that you might never think of on your own. This one is definately worth purchasing again.

2 Stars facile and inadequate
Stanek gives an easy to follow guide to (maybe) cranking up your web traffic. He shows which search engines you can submit your web pages to. Plus, several directory or portal sites that might have free or paid inclusion.

But he also suggests having games or quizzes with prizes on your website to further garner an audience. Quite aside from the cost, I’m not sure this is so useful for some sites.

There is some elementary analysis of your web access log. So you can get a measure of how successful your efforts are. But this chapter is very inadequate. There are free analysis tools available; instead of thumbing manually through the log.

If you are tempted by this book, then there is a far better and more sophisticated treatment given in “Search Engine Marketing” by Moran (IBM 2005). It contains more helpful and better written details on how to write your web pages. Makes Stanek’s book appear very facile and inadequate.

2 Stars Out of Date
This book is so out of date it shouldn’t be available for purchase.

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