Increase Your Web Traffic in a Weekend
Increase Your Web Traffic in a Weekend
Looking for a simple, low-cost way to attract visitors and advertisers to your Web site? You might have the most exciting, useful Web site in the world. The question is, are you getting any visitors? What about advertisers, so you can earn money from your site? Marketing your Web site and implementing strategies to increase your Web traffic might seem daunting at first, but in reality there are many low-cost ways to attract readers and advertisers to your site. “Increase Your Web Traffic In a Weekend, Fourth Edition” is the comprehensive reference you need to get started. Designed to present these marketing strategies in manageable chunks spread out over the course of a single weekend, this book covers everything from how to tailor your site for search engines, to how to place ads on other sites without spending a penny, to how to track and analyze your visitors and put that information to work for you. If you’re ready for your Web site to attract the attention it so richly deserves, then this book is for you!
User Ratings and Reviews
3 Stars A Good Intro
There’s tons of info out there regarding Search Engine Optimization, but this book gives a good, basic intro to the subject. Easy to read and straight-forward. I use some these tactics when doing SEO for my own Web clients.
Joe Okonkwo
[...]
5 Stars There IS a new book out people
Everyone is compalaining that the content is outdated. There is a fourth edition of this book that was published in 2006 and it is a great book.
5 Stars Updated and packed with new information
I have the 3rd edition of this book. It was getting a little out of date. It contained references to Web sites that are long gone. The 4th edition fixes all this. It is full of new material and ideas. You’ll find tons of promotional ideas that you might never think of on your own. This one is definately worth purchasing again.
2 Stars facile and inadequate
Stanek gives an easy to follow guide to (maybe) cranking up your web traffic. He shows which search engines you can submit your web pages to. Plus, several directory or portal sites that might have free or paid inclusion.
But he also suggests having games or quizzes with prizes on your website to further garner an audience. Quite aside from the cost, I’m not sure this is so useful for some sites.
There is some elementary analysis of your web access log. So you can get a measure of how successful your efforts are. But this chapter is very inadequate. There are free analysis tools available; instead of thumbing manually through the log.
If you are tempted by this book, then there is a far better and more sophisticated treatment given in “Search Engine Marketing” by Moran (IBM 2005). It contains more helpful and better written details on how to write your web pages. Makes Stanek’s book appear very facile and inadequate.
2 Stars Out of Date
This book is so out of date it shouldn’t be available for purchase.
Filed under: Search Engine Optimization Book Reviews