Online Marketing Inside Out (Online Marketing: Sitepoint)

Posted on October 25th, 2009 by Search Engine Optimization

Online Marketing Inside Out (Online Marketing: Sitepoint)

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn’t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.

Editorial Reviews

“I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against.” Cory Huff - Sparkplugging

“Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing” Miles Burke

User Ratings and Reviews

5 Stars Invaluable for aspiring entrepreneurs, small business owners, and corporate executives
Selling on the internet is a core aspect of the modern business plan. It expands the marketplace for goods and services across the country and around the world. But online marketing has its own ‘rules of the road’ that must be mastered to be successful. That’s why “Online Marketing Inside Out”, an indispensable instruction manual and reference guide, is so timely and so welcome. The collaboration of SitePoint’s marketing manager Shayne Tiley, and online shoe retailer Brandon Eley, “Online Marketing Inside Out” is a compendium of practical advise, insightful commentary, and basic information regarding the utilization of modern marketing techniques such as search engine optimization, email marketing, affiliate marketing, online advertising, the social media outlets, web site designs, and internet based public relations and media. Of special note is the chapter dedicated organizing together all the disparate elements of an online marketing plan. Thoroughly ‘user friendly’, “Online Marketing Inside Out” is very highly recommended and invaluable for aspiring entrepreneurs, small business owners, and corporate executives charged with the responsibility for designing, developing, and implementing a competitive and successful online marketing program.

5 Stars Very Handy, very simple!
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don’t have to be a marketer to understand this book. It’s meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!

It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?

The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.

5 Stars Concise, informative
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you’re a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.

He is covering so many topics with so many moving parts that each segment is a bit higher level than the “Dummies” books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know “best practices” and where the resources are, you’ll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.

5 Stars Online Marketing Inside Out - A Must Have
Online Marketing Inside Out is the premier guide to a company’s digital marketing efforts. Whether you are a small business owner or a part of a corporate marketing team, this book offers proven solutions to reach new customers and to expand your digital reach.

My favorite element of Online Marketing Inside Out is the framework of its content. You can read the entire book as a complete guide to online marketing or you can segment areas you are looking to improve within your company. Each section offer specific techniques to achieve the goal of the guide to increase your customer base. Along with pratical steps for each area of online marketing, additional resources are provided for a further examination.

Online Marketing Inside Out is a must-have for marketing professionals, executives, and business owners because it provides proven techniques to develop your digital presence and reach more customers. Bottom-Line: Online Marketing Inside Out will work for you becuase its working for me.

5 Stars Online Marketing done right.
Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.

The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.