• Search Engine Optimization Store

SEO Shouldn’t Be a Retro-Fit Add-On, It’s Way More Important Than That!

by Brent Sweet I’ve just had a meeting with a potential client regarding their website. They launched into a list of things they wanted including, videos, animations, 360 degree images etc. What they hadn’t thought about was the whole purpose of the site. Who is was for, what it was for, who the stakeholders were and what success looks like. Building a website is a time consuming and costly exercise. There are many component parts to a website, the look and feel being only one of them. The p


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